Tuesday, December 22, 2009

The Golden Rule

Every business person I know understands that the key to success is treating your customers well. Jesus laid out the basic principle for business when he said to do unto others as you would have them do unto you. We even call that the golden rule.

I know of only two industries where this is not normal business: banking and airlines. In both situations the federal government has had to step in with new rules and regulations to keep certain businesses from abusing their customers. I find it amazing that this is even necessary.

The airlines now face fines of up to $27,500 per passenger if they leave passengers stranded for more than three hours on the tarmac. I presume that this will get their attention. Of course they are squealing. Apparently it takes that threat to stop certain airlines from physically abusing their customers, because they did it more than 600 times last years in the US. The European Union already has similar laws about such things.

Most of us in business don’t have to be threatened by the government to treat our customers right, because we know they will go down the street to the next guy if we don’t. It would be nice if the big banks and big airlines would start seeing their customers as assets to be nurtured and not as captives to be gouged and abused.