Ever since I have been involved in retail, I have been trying to figure out the relationship between the weather and the amount of customers. This week I finally figured it out.
The weather has very little effect on business, but the weather forecast has a lot. Monday and Tuesday the television news was filled with gloom and doom – we are all going to die – news of an impending ice storm. Throughout those days we had steady rain, but the temperature remained near or above freezing with little to no ice on the streets. Business was down by 50%. (Other areas did fair worse, but our city dodged the ice.)
Finally the fear mongers got tired, the temperature dropped into the 20’s, and today with icy streets, business is back to normal. Would somebody like to explain this to me?
Proverbs 22:13 says, “The sluggard says, ‘There is a lion outside!’ or, ‘I will be murdered in the streets!’” Ecclesiastes 11:4 says, “Whoever watches the wind will not plant; whoever looks at the clouds will not reap.”
The victory belongs to the ones who are willing to go out and face the world, not huddle in front of their TV’s hearing about how bad things are. This applies not just to the weather, but in every other situation as well.